The mechanics of lead generation By using Offers

To make inbound lead generation possible, you need four crucial elements. These are offer, call-to-action, form and landing page. All these together make a perfect mix for generating leads. Wondering how offers can help in lead generation. Here are some tips that you need to remember to generate quality leads:

1. Create irresistible offers: “Offers” is one of the most powerful and tempting word. As a sales person or marketer, the primary aim is to make people say 'Yes' to your offer. SO, it is important to have an offer that is exclusive and rare to make it desirable. Scarcity has a big psychological influence, as it creates a fear of shortage and a sense of urgency. Offer can be either limited time offers, limited quantity offers and a combination of limited quantity and time offer.
2. Bandwagon Effect: Not only monkeys but also people have the tendency to copy one another. When we see our social circle or competitors doing one thhings, we tend to follow it. One way to make people realize how good the offer is by mentioning the number of people who availed the offer. For example, on the blog page under the 'Subscribe' module indicate the number of people that have subscribed. It is a proof that it is highly trusted and popular among the people.
3. Leverage NewsJacking: If there is something buzz worthy, align the offers with 'whats hot'. Companies that leverage newsjacking for this technique works well for other offers too. Make the offer as irresistible as possible to power the leveraging both popularity and timing.
4. Different offers for different buying stages:  The common offer that you will see on the website is 'Contact Us' as every business wants sales, but remember not everybody is sales ready. Some buyers might need more information than others, therefore develop different offers at different buying cycles. A buyer in the initial stages might want an ebook or guide, whereas a buyer in the sales funnel, might be interested in free trial. Don't create offers for every stage, just make primary and secondary Call-to-actions to the offers throughout the website.
5. High-value offer formats: Not all offers are equal, some perform better than the others when it comes to lead conversion. Some of the offers that do well are: ebooks, presentations, reports and research, whitepapers, live webinars, blog posts and demo requests. It is recommended to test different offers with the audience to determine what really works for you.

Last but certainly not the least, avoid the over-use of the jargons and terms used in the industry. When describing the offer stay away from using the words like 'robust', 'scalable', 'easy-to-use' and 'cutting edge'. One last tip, spend good amount of time writing the headline, as it is alone the crowd puller whereas content is traffic holder.